The Blogging Mindset: Blog About Stuff That You Actually Care About

I just read this article on the New York Times about "Blogging Your Way Into a Business". I find it interesting that regular folks like you and me can find their way into a lucrative enterprise by way of their blogs.

But here's the thing: I feel that this article, along with other features on other newspapers, magazines, even radio and TV shows, seem to perpetuate the idea that blogging for money is an easy thing. Maybe it is, maybe it's not- it totally depends on a number of things, in my opinion:

1> your ability to actually communicate effectively through writing,
2> your natural passion to share thoughts and ideas through writing,
3> your discipline and commitment to keep on sharing these thoughts and ideas,
4> and your aptitude towards picking up necessary skills and using them well, like internet marketing, networking, etc.

As you can see, blogging probably isn't for everybody. And if anybody's motivation is purely to make money out of blogs, don't expect those sites to be up for long.

If its one thing I've learned- no matter how hard you try to get into it- you can't write about stuff you don't care about for long. I have this particular blog- "Blog. Blogger. Bloggest: Renzie on Blogging"- mainly because I care about learning how to blog better, and helping other casual bloggers to build better blogs.

Over the past few months, I've positioned myself as a writer-for-hire. So I end up writing for anything from pet care products to industrial packaging and memory foam. I can tell you right now that it didn't quite work out very well.

Pets are alright- in fact, I have a couple of cats at home, but the truth is, I can only care so much about how memory foam is made, and there's just way too much fun writing about industrial-grade cardboard and plastic, right?

So I started working on a couple of other blogs- I now have one on radio and the music industry, another on gaming, and then another on food reviews. Kind of shows exactly what kind of guy I am, right? They're all in the content development stage right now, and not meant to be marketed yet until a few more posts. I also plan to write up one on TV, another on movies, another on business, and the project list can go on and on.

I know it's not going to happen just yet, or at least not anytime soon. I mean, it's great if I managed to stumble onto something lucrative doing this, but it really doesn't matter. For as long as you're doing something you absolutely like, something you feel really passionate about, you can just focus on developing good content.

Which is the whole point in developing the whole positive-reader-experience concept we've been talking about all this time.

Okay, maybe the money matters a little. Got bills to pay too, you know. But that's what the day job is for :)

Bottom Line: Blog about something you care about. Keep at it. But don't rely on it to put food on the table, or pay this month's rent.

Then again, you'll never know when opportunity comes knocking at your door, as a result of what you put online. And when it does, you'll be more than ready to take on new challenges, and reap the rewards of what you've sown.

Cheers, everyone!