The Blogging Mindset: Manage Your Online Portfolio

I was with a friend the other day, and just like me, she's just started blogging recently.

So we've been talking about how blogging can open so many doors for anyone: not only is it a great way to practice writing, and general English use, it's also a springboard for learning other cool stuff like internet marketing, SEO, programming, digital photography and graphics.

So after a while we started talking about what our plans were for blogging- basically, exactly how do we see ourselves as bloggers.

Right off the bat, she said she wanted to write for other companies- which really wasn't a bad idea. After all, one of the companies I worked with recently paid their copywriters quite alright as long as they churned out quality material. I'm down with that; writing for a company helps give you discipline and structure, and helps you build a body of work.

She said, on the side though, she wanted to do reviews- book reviews, spa reviews- whatever she could write on to get herself some free stuff. I dig that. Heck, I'll write for some free stuff, mercenary that I am.

So she goes on saying that she had gone ahead to apply with a few companies- all of which turned her down in favor of some other (seemingly) more qualified candidate.

Did they check out your blogs, I asked. She said, 'yes', and so we went online so I could check out what she has done so far.

Now I admit right off the bat that I'm no expert on blogging. At least not yet, and definitely nowhere some of the fine chicks and dudes I've met on- and offline I know who have definitely been blogging for quite some time.

But when I saw that all she had to show for were a few posts- most of which were dated months ago- I could see how things didn't fall in her favor.

Which pretty much brings us to our topic at hand: Build Your Online Portfolio

Landing yourself the job you want is an exercise in marketing and selling yourself. Sure you got the killer resume, you look sharp and show up on time. But if you say you're a writer, and you want to land a relatively favorable position doing so, then you have to have a sizeable portfolio to show and back up your claims.

Of course, you just can't expect people to take your word for it. You could say you're a kick-ass writer, but what any company really needs is a kick-ass writer that can consistently deliver results.

So I gave her advice- this same advice I'm giving to other aspiring pro-bloggers out there: you want to be taken seriously as a professional writer or a professional blogger? Build up your blogs.

Specifically, put some content- 50 to 100 posts showcases not only what you know, but also how you write, and the kind of personality you have, but also shows how dedicated you are with what you're doing.

If you want to land a job in internet marketing, or as an SEO consultant, then you have to show that you have a few optimized sites under your belt- not just theories you've read from books or from websites. Show your clients you actually gave them increased traffic to their sites, and more importantly, show them how you were able to monetize that traffic.

If you say you're a professional photographer, open a couple of photo-oriented social networking sites like Photobucket, Multiply or Flickr and put up your own galleries from your own shots. Or start a photo-blog.

Remember, anyone can come up with an impressive resume. As someone who's been hiring personnel for years in my previous line of work, I've seen more than enough of those to have some conviction to say you can't believe everything on a CV.

Bottom line: you have to have some proof of your claims to fame. It's what sets you apart from the wannabes who just want to ride the wave and coast along. So get to it, and good luck building up your portfolio!

Cheers, everyone!