Sunday, December 9, 2007

Blogology 101: Ten Tips For More Effective Blogging.

Welcome to Blogology 101: Blogging For Beginners. In this post, we touch on Ten Things to Keep in Mind for More Effective Blogging.

I suppose it doesn't matter whether you've only just begun or if you've been at it for a while. There are some rather basic things we can all come back to from time to time. Here are a few tips to consider if you're seriously into blogging.

1. Write now. When you have the urge to hammer away at a keyboard and churn out some words- go right ahead- there's no better time than right now!

It's called creative tension by some- where you suddenly find yourself wanting to write with a terrible sense of urgency- before the impulse to write goes away. And sometimes, it goes away just as quickly as it set in earlier on.

It might be just a spontaneous thing, but it's that all-too-important element of inspiration that matters. So if it hits you, don't ignore it. Write. And write right away.

2. Write regularly. It's all about setting a rhythm- not only for your readers, but also for yourself!

They say it takes 21 days to form a habit. That should be just about enough time to allow your neural pathways to form loops in your system to help you go through the movements easier. But besides just forming habits, it also needs a conscious commitment on your part.

Blogs ARE commitments. As they take on a life of their own through new content and reader interaction, all the more they need you- the blogger- to sustain that life.

3. Focus. Know what you want to write about and stick to it. If you want to write about something else, well you can always have another blog :)

It's really all about contributing to the overall positive reader experience. Your readers go online because they're looking for something particular. If you say your blog is about technology, then give your readers technology.

This way, you not only give readers a reason to keep coming back, you also make yourself more marketable, and that's always a good thing.

4. Let your personality show. Your blog is all about you!

Personality is what separates you from other blogs, and even other media. There may be thousands of, say, music blogs out there, but only you can write about what YOU like, what YOU feel strongly about.

Ultimately, it's what makes blogging so interesting: you can let your passions show. Unlike newspapers or magazines, you can make your own rules, set your own standards, write anything however you want it written. You can, therefore, give your blog its own voice- your own.

5. Write for your target audience. Can't please everybody. At least appeal to the kind of people you want to keep coming back.

There are thousands, if not millions of blogs out there, and anybody can find a site that personally appeals to them- that's the whole beauty of the internet.

Your blog enjoys this same privilege; you don't HAVE to appeal to everybody- let radio and TV pander to the masses. Your blog should at least appeal to others who feel and think the same way you do. Ultimately, it's all up to you- whether you want to share about needlecraft and crocheting with mature homemakers, or write about digital audio and video editing for young entrepreneurs- the choice is all yours.

6. Offer something fresh. This is where the effort comes in. Or sheer luck. You never know when an idea is going to be big, right? So keep those ideas comin'.

The internet is both a boon and a bane. True, you can find just about anything online, but on the other hand, we've just about seen it all.

Offering something fresh might not be so hard- just ask yourself a simple question: what one thing interested me today? Then write about it. Put a personal spin into the topic. Slap on a picture, add a link, even share a video with it. You just gave your readers something to talk about.

7. Offer something useful. It's great to come up with something interesting. But it's even better to come up with something useful.

They say that the most successful ventures today should: a> help you save time, b> help you save effort> and c> help you save money. Or a combination of any two, or even better, all three.
Again, this is all part of contributing to the overall positive reader experience. It's what separates your blog from all the other websites that just waste your time.

8. Be neighborly. If you want others to read your blog, read others' blogs too. Drop a comment, interact and even cross-promote!

It's all about being a responsible member of the online community, really. Give credit where credit's due: if you like what you read, take some time to show your appreciation by leaving a short thank-you note, linking to the article, or even leaving a tip, if you feel like it.

In the same way, when people leave comments on your posts, thank them back. Make your site more visitor-friendly. Because you want people to keep hanging out on your blog.

9. Stick to short paragraphs, instead of writing long, looongg ones. Makes it a lot easier to read, and it's easier on the eyes.

Pretty much like taking bites off a sandwich rather than wolfing down the whole thing in one go; you want to make reading easier for those dropping by your blog.

Besides, portioning off content in this manner makes it easier for readers to scan through your article: maybe there's something specific they're looking for, or maybe they'd like to quote you on a post of theirs.

Make your posts easier for your guests to read. Again, part of the overall positive reader experience.

10. People love lists!

No idea what the psychological reason is behind this; but for me, I feel that lists offer a certain kind of structure that allows people to get the information they want right away- it's all for them to see in plain sight.

Furthermore, it encourages readers to compare notes with what they know or how they feel about the topic. "What are my own top ten favorite horror movies of all time?", "I think the author missed it with that one", or "I think #8 is more important than #3".

Lastly, even if there was no ranking involved, there's that element of suspense that gets built up until the list is done. And the reader would finally decide to what extent he agrees with your list, if he ever agrees at all. Then let the comments fly.

So there you have it: Ten Things to Keep in Mind for More Effective Blogging. Sure hope that helped. Of course, I'd sure love to hear your ideas and tips as well. So do let me know what you think!

Cheers, everyone!